Uncommon Thinking™

"Don't measure yourself by what you have accomplished, but by what you should have accomplished with your ability."

-John Wooden

"To give anything less than your best, is to sacrifice the gift."

-Steve Prefontaine

"A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing."

-Phil Knight

"No matter how involved you are in what you do, no matter how many hours a week you devote to your career pursuits, you must always remember that your family is your primary team."

-Coach K

"Success has to be in your blood, because it's an 18-hour a day, seven day a week job. It's a culture in itself, and if you're there as a whim or you think it's cool, it's not going to work that way, and returns will be minimal. "

-Isaac Tigrett