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Uncommon Work Showcase


Pretty Intense


In early 2018, NASCAR star Danica Patrick will be launching a new fitness and nutrition book titled “Pretty Intense”. As part of a research effort, Team UT helped Danica develop an online hub for a 90-day free Workout and Nutrition Plan at PrettyIntense.com.

Aspects of the project include:

- Design and development of the initial online registration platform.
- Design and development of the main program website.
- Weekly email campaign management (Template and PDF Designs, Distribution, Tracking).
- Helpdesk management for interaction with program registrants.
- Book cover design.

  • Content Strategy
  • Design
  • Development
  • CMS


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