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Kyle Busch

KyleBusch.com v1

UT designed and developed the first of two official sites for NASCAR star Kyle Busch in 2006.

Features of the site included:

- Sponsor-themed color scheme, and racing-related animations throughout.

- Every section showcased a unique design.

- Content focused on Kyle's bio, racing, team, fan club, and sponsors. Interactive features included Kyle's blog, frequently updated fan Q&A, and a hidden content feature around Tony the Tiger.

  • Content Strategy
  • Design
  • Flash
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