UT designed and developed the first of two official sites for NASCAR star Kyle Busch in 2006.
Features of the site included:
- Sponsor-themed color scheme, and racing-related animations throughout.
- Every section showcased a unique design.
- Content focused on Kyle's bio, racing, team, fan club, and sponsors. Interactive features included Kyle's blog, frequently updated fan Q&A, and a hidden content feature around Tony the Tiger.