Natalie Gulbis debuted on the LPGA Tour in 2002, and her team turned to UT to deliver her first official website.
Features of the version one site included:
- Flash-based mini-site to promote Natalie until the full site was developed.
- Creation of a branded logo and tag "Ten on the Tee", along with a sponsorship materials package for her team for pitching new sponsors.
- Development of the most complete content plan of any golfer's website: frequently updated news on Natalie and her play; in-depth section on Natalie and her background; Ask Natalie feature for fans; section dedicated to her schedule and season/career stats; section showcasing her golf-related partners, included weekly tips from her coach Butch Harmon; photo gallery; and section of fun interactive features just for fans.