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Pete Sampras

PeteSampras.com

Pete Sampras is a 14-time Grand Slam tennis winner. Pete was No. 1 in the world for six consecutive years from 1993-1998, and won 64 career titles on the ATP Tour. 

UT worked with Pete's team at AMG Sports in 1999 to craft a Flash-based official website that included the following:

- Designed logo for Pete and developed a trailer to help market the site prior to launch.

- Created a partnership with Def Jam to feature popular music on the site.

- Content Depth: updates on Pete's schedule, season stats, and latest news; year-by-year feature on Pete's results; profiles on all his sponsors; section showcasing his charity involvement; By The #'s section showcasing all his records; and Sampras Slam section showcasing his 14 Slam wins.

- Unique mini-sites for each of the four Grand Slams that would be used during the two weeks of each event.

  • Content Strategy
  • Logo Creation
  • Design
  • Partnership Development
  • Flash
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