Looking for a way to provide instant access for fans to all their social media channels, UT implemented a social content solution on our previously developed Andretti Autosports website.
The Hub consisted of four main sections:
- Main Hub: includes links to and feeds from all of Andretti Autosports active social media channels (Twitter, Facebook, Instagram, Flickr, and YouTube); graphical call-outs for the other three sections, and one for their online store. This page also includes a Tweet button with the integrated team hashtag: #FollowAndretti
- AA Social Media Directory: includes a listing of all the team’s drivers and the three racing series matched with icon links to their respective social accounts.
- Twitter Directory: includes account listings and feeds for the following categories: Drivers, Tracks/Events, Media, and Sponsors.
- Downloads: includes downloads for fans to use on their own Twitter, Facebook, YouTube, and Google+ social channels, and wallpapers for mobile and tablet devices.
- The Hub also prominently showcases the Andretti Autosport branded hashtag: #FOLLOWANDRETTI on the bottom of each page.